Sometimes staying in your home office
is the right solution for your business, but that doesn't mean
your clients have to
visualize you trudging to the computer in
your bathrobe. A polished
professional appearance is much more important
for home-based entrepreneurs
than for other businesses because you are always battling the
unspoken
-- the perception that
you might not be a "real" business
Clients, particularly
great paying clients,
want to give their
business to companies
that inspire trust. They avoid the fly-by-night operators in
favor of companies
that look like they
will be around for
years to come. They are looking for companies
who deliver stellar
work on deadline and until
they get to know you
and the quality of
your work, potential clients can only judge you by "what
they see."
They are noticing your
office, how you dress,
how confident you look,
how tight your presentation
is, how organized you
seem. And no matter
how you stack it, meeting in your living room or
at Starbucks, does
not exactly scream
out that your company
is "best-of-breed."
What alternatives do
you have? Well, the
point is you do have
alternatives. I often
tell my home-based
clients that having
a virtual office is absolutely essential if you
want to attract and
catch the bigger fish.
A virtual office
space gives you the option to work at home, while
giving the appearance
that your operation
is much larger and
more impressive.
The
virtual office
gives home-based
entrepreneurs four
big advantages:
Best for Business